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Case studies and portfolio

Editing AI safety communications – Google newsletter

Role: Editor and Communications Manager 

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Company: Google 

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Summary: Edited and wrote Google's internal AI safety newsletter. 11,000 Google and DeepMind staff were subscribed.   

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Taking marketing communications to the next level

Role: Marketing Communications Manager

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Org: Happier Lives Institute

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Summary: Revamped HLI's marketing proposition, communications and UX.

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Updating language across a product ecosystem

Role: Content Designer / UX Writer

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Company: Meta (Reality Labs)

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Summary: Led the project that resulted in Meta using the term ‘experiences’ to describe the things that creators make for the metaverse.

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UX writing and research 

Role: Senior Content Designer

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Company: Nationwide Building Society

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Summary: Wrote UX content and conducted research for a new feature in the Nationwide app. 

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UX writing and delivering UX writing training

Role: Senior UX Writer

 

Company: Foolproof UX agency

Client: Nedbank, South Africa

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Summary: A review of existing UX content and flows, plus training for a team of in-house writers.

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Launching a practice of Content Design 

Role: Senior Content Designer

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Company: Kaluza (part of OVO Energy)

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Summary: I introduced a practice of Content Design, and delivered a talk to over 50 designers and researchers

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Content style guides

Role: Senior Content Designer

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Companies: Nationwide, Foolproof, Kaluza 

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Summary: Created comprehensive style guides, including accessibility best practices and style points backed up by research evidence.

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User guide, error messages and tooltips

Role: UX Writer

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Company: Barclaycard Business

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Summary: Designed user guide and wrote error messages and tooltips for a cloud software product. 

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Dominic Marsala © 2025

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